Search visibility guide · 7 October 2026
Help parents find clear answers about your centre
Search visibility starts with accurate, useful information that people and search systems can read.
Answer real parent questions
Explain the centre’s location, programmes, age groups, operating hours, fee information and how to arrange a visit. Keep facts current and avoid generic pages that repeat the same pitch.
Make pages easy to access
Your public website needs accessible pages, clear links and readable text. Google says its normal SEO practices also apply to AI Overviews and AI Mode, with no special additional optimisation required. Inclusion is not guaranteed.
Make AI search access a deliberate choice
OpenAI uses OAI-SearchBot for ChatGPT search. Anthropic uses Claude-SearchBot for search and Claude-User for user-directed retrieval. Your website’s crawl and hosting settings should permit the search access you want.
Official OpenAI crawler documentation · Anthropic crawler guidance
Build evidence over time
Publish genuine examples, practical answers and accurate business details. Explain results from real client work only when permission and evidence are available. Measure enquiries and visits as well as traffic.
What a pilot can do
A short pilot can identify missing information and improve the enquiry process. It cannot promise top rankings, AI mentions or a particular number of enrolments.
Prepare a growth review request ↗